Jonathan Moore

G-STAR RAW & Cannondale Presenting RAW CANNONDALE

"Riding a bike is a choice. In fact, cycling is an attitude. the bike itself is a statement about its owner."

I personally believe that we’ve only begun to see brand partnerships like this. It’s a brilliant move to overlap these two unique brands that people are quite passionate about.

Charting a Shift from Communications to Engagements

The nature of advertising and branding is changing.

The dictionary definition of advertising, "the act or practice of calling public attention to one’s product, service, need, etc." is starting to feel pretty quaint. In fact, even the term "advertising" is starting to feel off the mark.

In all honesty, marketing is starting look a lot less like marketing communications and a lot more like service design. So to put a stake in the ground, I propose that a more accurate description of modern advertising is “engagement design.” My definition, (heavily based off Live | Work’s definition of service design) is “the design of [branded] experiences that add value through many different touch-points over time.” The culmination of these experiences creates a “brand,” the general impression left with a consumer.

Engagement Design:
the design of [branded] experiences that add value through many different touchpoints over time.

What does that mean? The old advertising model, the one predicated on message dissemination, was designed to use multiple touchpoints to convey an idea about a brand. In that model, a brand positioning is planned and communicated through repetition, creativity and ubiquity. That’s not what we’re talking about here.

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Whale Song by Modest Mouse

Bent Image Lab just completed this exceptionally dark and beautiful film for the indie-rock band Modest Mouse. The piece merges live action, stop motion, visual effects and motion graphics to bring the mood of the song to life.
View the final stills on Flickr

Video Concept:
”After entering his personal sanctuary, an artist is presented with a hand-crafted drawing tool that assists him in materializing his mental impressions. The machine discharges his thoughts as an endless web of yarn that guides him through his physical thoughts. The story progresses to reveal that he is divided between two worlds, one of dull reality and the second of warped memories. In the process of finding a way out of his consciousness, he is trapped between the two competing spaces, which eventually inflict lethal damage, acting as metaphors to self-destruction.”

UI that looked sexy in Photoshop almost always looks overdesigned when we try it for real in the browser. Here’s a hypothesis. Simple and useful designs just don’t seem good enough when they are dead pixels. They need to be brought to life before they can be appreciated. Until that happens we overcompensate with garnish.

- Ryan Singer

Quoted from Signal vs. Noise

Typography on Twitter

Jonathan Moore

"What matters is not the perception, nor the fashion, not who’s up and who’s down, but what someone has done and if they meant it."

Jon Phillips of Spyre Studios has compiled a list of more than 80 Twitter accounts related to typography in its many forms. My thanks to him for including my Nice Type account! Here’s the ready-to-follow version using Twitter’s new Lists feature.

This is a test.